The first part of this series gave you tips for Facebook. Now in this post, I am focusing on the rules that you must follow to do well on Twitter. Follow and be followed, retweet and be retweeted Reciprocity is the key to building a strong network on Twitter (and most social media). The more you invest time in others and show them that you care about them, the more they will invest time in you and show interest in you. Schedule your best tweets strategically Traffic on Twitte

“Your business must be on social media!” is a common saying these days for an obvious reason: your customers are on social media! Being on social media is not a question any more. The only question is; how can you be successful on social platforms? There are a lot of social media platforms: Facebook, Twitter, LinkedIn, YouTube, Pinterest, Instagram… You must pick the right platform based on your business and your goals! You don’t have to be present on all platforms, you just