The vision Before you can start building a long-term relationship with a client you must have a clear vision of the partnership you wish to have with the client. Ask yourself: What would be a perfect partnership for me? What does a long-term relationship with this particular client mean to me and my business? What kind of communication would I like to have with this client? How would I like to be treated? What is this partnership going to help me and my business achieve?

​​ Part 1 was about getting some insight and setting the scene with several key definitions about SEO (if you missed it, click here). Now, I would like to focus on more details, especially how you can improve your ranking through using the right keywords and HTML coding on your website. Let’s start with the keywords. Strategic website optimisation with keywords When it comes to keywords, the first thing I would highly recommend you do is to make a long (I mean a very long) li