
The Importance of a Logo for your Business
« It’s just a logo, nothing important »… if you have ever said that, let me tell you that you couldn’t be further from the truth. A logo...

Working with a marketing agency: why and how?
As a business, it can be difficult to know whether it is a good idea to start working with a marketing agency. It can appear expensive...

Artificial Intelligence Is Crucial for Your Business. Here are 4 reasons why:
Artificial intelligence (AI), what is it? The technology used by many industries is raging at the moment and has been for several years....

Want a Thriving Business? Focus on you Brands' Personality
Who is your brand? Would you know how to define it? Of course, you have an idea, but do your consumers know it too? Today, 65% of people...

Are you Aware of your Brands E-Reputation?
When you think of a reputation, it can take you back to high-school. The endless pursuit of trying to please everyone by looking, acting,...

Cause Marketing: What is it, who does it appeal to and why your brand needs to adopt it?
Will Australian consumers switch to your brand if it’s associated with a good cause? Research states that 58% of them will Cause...

How is Social Media influencing Consumers Purchasing Decisions?
What started as a way to connect families and friends online has evolved into a way to connect brands with consumers. With the growing...

5 Digital Marketing Trends To Watch Out For
More than ever technology is playing a major role in our everyday lives. Digital innovations continue to increase, making it difficult...

Why Every Organisation Needs a Solid Social Media Strategy
Developments in social media are changing every month. It is vital you adjust your social media strategy based on data, insights and...

The rise of video marketing
Video marketing has seen significant growth over the last few years, in fact, in 2019 over 80% of all online traffic will include video cont