The Role of AI in Marketing: Enhancing Processes, Not Replacing Human Creativity and Strategic Minds
Will marketing be replaced by AI? It's all about finding the right balance between AI, humans and traditional marketing methods.
Marion Wienclawski: Sierra Marketing Manager and Wise Warrior Mentor
Celebrating International Women's Day with a tribute to the everyday women heroes who empower and uplift our communities.
The Importance of a Logo for your Business
« It’s just a logo, nothing important »… if you have ever said that, let me tell you that you couldn’t be further from the truth. A logo...
Working with a marketing agency: why and how?
As a business, it can be difficult to know whether it is a good idea to start working with a marketing agency. It can appear expensive...
Artificial Intelligence Is Crucial for Your Business. Here are 4 reasons why:
Artificial intelligence (AI), what is it? The technology used by many industries is raging at the moment and has been for several years....
Want a Thriving Business? Focus on you Brands' Personality
Who is your brand? Would you know how to define it? Of course, you have an idea, but do your consumers know it too? Today, 65% of people...
Are you Aware of your Brands E-Reputation?
When you think of a reputation, it can take you back to high-school. The endless pursuit of trying to please everyone by looking, acting,...
Cause Marketing: What is it, who does it appeal to and why your brand needs to adopt it?
Will Australian consumers switch to your brand if it’s associated with a good cause? Research states that 58% of them will Cause...
How is Social Media influencing Consumers Purchasing Decisions?
What started as a way to connect families and friends online has evolved into a way to connect brands with consumers. With the growing...
5 Digital Marketing Trends To Watch Out For
More than ever technology is playing a major role in our everyday lives. Digital innovations continue to increase, making it difficult...
