Artificial intelligence (AI), what is it? The technology used by many industries is raging at the moment and has been for several years. Also referred to as the 4th industrial revolution, AI reforms our jobs and consumers’ behaviour.
Who is your brand? Would you know how to define it? Of course, you have an idea, but do your consumers know it too? Today, 65% of people that feel an emotional connection to a brand, and say it’s because “they care about people like me”, so having a defined and well-im...
When you think of a reputation, it can take you back to high-school. The endless pursuit of trying to please everyone by looking, acting, thinking and speaking a certain way, all so that you can be accepted and ultimately, fit in. For brands and businesses, it can feel...
Will Australian consumers switch to your brand if it’s associated with a good cause?
Research states that 58% of them will
Cause marketing is a relatively modern marketing strategy that has taken the world by storm. You may be asking yourself, what is cause marketing and...
What started as a way to connect families and friends online has evolved into a way to connect brands with consumers. With the growing number of new platforms of interactions, the world has entered a new social revolution that has altered the way we interact online.
More than ever technology is playing a major role in our everyday lives. Digital innovations continue to increase, making it difficult for organisations to keep their marketing strategies up to date with the latest trends. It's vital that new developments are explored...
Developments in social media are changing every month. It is vital you adjust your social media strategy based on data, insights and trends within the industry landscape and consumer behaviour so your posts convert into impressions, engagement and targeted reach. As th...
When it comes to presenting facts, figures and statistics, infographics have grown to become one of the best mediums. Humans are highly visual individuals. Infographics are likely to be read 30% more than text with just plain copy. One of the main reasons for this is b...
With the emergence of social media, investing in modern and effective marketing strategies is crucial to ensure any marketing campaign’s success. In comparison to traditional marketing, influencer marketing puts its focus on influential people rather than the target m...
