Search technology evolves, and artificial intelligence now looks beyond isolated terms and focuses on understanding entities like who you are, what you do, and how your brand is connected across the web. Strong brand entities help AI systems recognize your business as credible, relevant, and authoritative within your industry. When your brand is clearly defined and consistently represented, it becomes easier for AI-driven search engines to surface your business in the right c

Brands need at least 7 interactions before someone remembers them. This is what we marketers call the “rule of 7."  This tells us something: repetition and consistency are the difference between brands that stay visible and those that quietly fade into the background.  Many businesses know what they should  be doing from a marketing perspective, but turning good intentions into steady, repeatable action is where things tend to break down. The result is often fragmented messag

Search is no longer just about ranking on Google. Business visibility is now shaped by how well your brand is understood, referenced, and trusted across multiple discovery environments, including search engines, AI assistants, and generative platforms.  Buyers are asking questions in new ways, and the answers they receive are increasingly curated by AI, not just traditional search algorithms. As a result, brands need to think beyond traditional SEO and focus on building stron

If marketing feels harder than it used to, you’re not imagining it.  Customers don’t move neatly from awareness to conversion anymore. They jump between platforms, interact with AI before they ever see your website, and sometimes form opinions before actually interacting with your business. This shift doesn’t mean marketing is broken. It means the way customer journeys are understood and managed needs a reset. Below is a practical look at why customer journeys have changed, w

When starting a new year, many digital marketing strategy teams feel the same pressure: more channels, more tools, more content… which doesn’t always translate to more impact.  With growing expectations to “do it all,” teams often find themselves stretched thin, juggling platforms, chasing trends, and producing content at a faster pace without a clear strategy behind it. The result is often burnout, inconsistent messaging, and efforts that look busy on the surface but fail to

Entering 2026, many business leaders are asking the same question: How do we plan marketing that actually drives results, instead of simply ‘doing marketing’? After a year of shifting priorities, budget pressures, and evolving customer expectations, your marketing strategy requires updates to realign with your business objectives. A strong marketing strategy doesn’t need to be complex (quite the opposite). It needs to be intentional, include strong measurable KPIs, and be ali

As we step into 2026 , we take time to pause, reflect, and reset for what’s next. 2025 brought new technologies and rapid change, and with that, valuable business and marketing lessons that continue to shape how we think, work, and deliver impact. We asked some of our team members to share their 2025 learnings and advice as we start the year. Here’s what they had to say: Top Marketing Lessons from 2025 Marion DB  - Sierra Marketing Founder and Strategy Director For Marion, 20

Our superpower  has always come from our people - the thinkers, the doers, and the problem-solvers whose passion brings our clients’ marketing goals to life.  Today, we’re thrilled to publicly welcome a recent new member to our team of legends: Edelle, our pocket rocket marketing coordinator. Since joining Sierra in September 2025, Edelle has achieved more than we could have ever wished for  Edelle initially joined us to support market research and qualified leads generation,

Yesterday, we spent the evening at AI Vision in Sydney , an event hosted by Canva that gathered some of the most influential voices shaping the future of artificial intelligence.   Speakers included Oliver Jay (OpenAI), Cameron Adams (Canva), Sherif Mansour (Atlassian), Tom Humphrey (Blackbird), and a long list of leaders actively defining how AI will reshape creativity, business, and work.   Throughout the sessions, one message was clear: AI is no longer a distant dream. It

Gar y Wilson , one of our Marketing Managers, recently attended the latest SEO Collective Meetup in the heart of Sydney - hosted by Regan McGregor (Airtasker) and Aaron Taylor (Prosperity Media). The session, presented by Kai Forsyth, explored “SEO Tooling for AI Search Explained: Beyond the Marketing Hype.” Bringing together SEO specialists, agency leads, and curious business owners, the event offered practical insights into how AI is transforming search visibility. You’ll