More than ever technology is playing a major role in our everyday lives. Digital innovations continue to increase, making it difficult for organisations to keep their marketing strategies up to date with the latest trends. It's vital that new developments are explored and introduced each year so companies stay competitive. Here are a few trends which we expect to play a major role in 2019. 1. Artificial intelligence Artificial Intelligence is changing the shape of data captur

Developments in social media are changing every month. It is vital you adjust your social media strategy based on data, insights and trends within the industry landscape and consumer behaviour so your posts convert into impressions, engagement and targeted reach. As the market evolves, it's important your plan can be modified to align with any new innovations. Here are a few tips to follow to strengthen your social media marketing plan so that brands can produce an ambitious