« It’s just a logo, nothing important »… if you have ever said that, let me tell you that you couldn’t be further from the truth. A logo is that kind of thing that you think you don’t notice but it can have a huge impact on your business’ success. The colours, the font, the symbol… they all have a deep meaning, even when you don’t realize it. You can try to create your logo yourself. But, having your logo done by a branding expert or a professional designer has many benefits.