Your product or service is particularly attractive to a specific market, that’s your niche. Finding your niche and understanding it, is at the core of a successful marketing campaign. Niche marketing has been around for decades, the fundamentals are: concentrate your audience, and you’ll gain better traction and participation. Niche marketing for your business or service is about selecting an individual product that you have on offer, defining its requirement for an intended

In the ever-changing world we live in, it is critical to find new ways to make your products or services stand out, especially in a crowd of marketers all seeking attention. While video marketing isn’t new, it has definitely been proving to be a powerful and effective part of marketing strategy over the past few years. Implementing new marketing strategies that would catch the public’s eye is crucial to ensure a business’ sustainability and Video Marketing is one strategic to