
Influencer Marketing: the touch of modernity your business needs
With the emergence of social media, investing in modern and effective marketing strategies is crucial to ensure any marketing campaign’s success. In comparison to traditional marketing, influencer marketing puts its focus on influential people rather than the target market as a whole. By identifying the individuals that have influence over potential buyers, ‘influencer marketing’ orients its activities towards those influencers, whose job it is to endorse and promote your br

The benefits of a celebrity shout out: what I learned from the Kardashians
After a Kardashian knock-off to spruik your wares? Is Scott Disick your demo? He will copy and paste your characters and blast them out to his 6.8 million followers on twitter for a cool $7500. Got a niche that requires George Lopez’s comedic talents? His 3 million verified users will set you back 10k. Thanks to twitters removal of fake followers, Lisa Rinna now has a verified bunch of die-hard Melrose Place hangers-on in the 775k range (she lost a million or so), and with it