Who is your brand? Would you know how to define it? Of course, you have an idea, but do your consumers know it too? Today, 65% of people that feel an emotional connection to a brand, and say it’s because “they care about people like me”, so having a defined and well-implemented brand strategy is crucial. A brand itself is a personality that identifies a product, service or company, thanks to a name, term, sign, symbol or design. It also represents the relationship between customers, employees, partners, investors, and relevant stakeholders (Boundless). But, just having a personality is not enough, this personality should be unique and recognisable, it should have its own set of traits and ch
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