Want a Thriving Business? Focus on you Brands' Personality
Who is your brand? Would you know how to define it? Of course, you have an idea, but do your consumers know it too? Today, 65% of people that feel an emotional connection to a brand, and say it’s because “they care about people like me”, so having a defined and well-implemented brand strategy is crucial. A brand itself is a personality that identifies a product, service or company, thanks to a name, term, sign, symbol or design. It also represents the relationship between cus
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