With the younger generations switching to social media to gather their information, the traditional consumer buying process is changing. This new consumer behaviour is heavily influenced by fellow consumers, as opposed to the old fashioned advertising means, such as print advertisements. Now, consumers are taking advice from digital influencers who may have a huge appearance on social media. Just look at the Kardashian-Jenners. Since marketing is all about planning ahead, anticipating changes and jumping on trends before the competitors do, it is time that you gain more understanding of the prevalent concept of influencer marketing. Influencer marketing is the name given to the process of pr
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