The Importance of a Logo for your Business
« It’s just a logo, nothing important »… if you have ever said that, let me tell you that you couldn’t be further from the truth. A logo...
Working with a marketing agency: why and how?
As a business, it can be difficult to know whether it is a good idea to start working with a marketing agency. It can appear expensive...
Are you Aware of your Brands E-Reputation?
When you think of a reputation, it can take you back to high-school. The endless pursuit of trying to please everyone by looking, acting,...
Email Marketing Basics
If you’re looking to get started in email marketing, or are currently communicating with your customers via email and want to make sure...
Social Media Tools you should be using for your business
In the following article, we’re going to show you how you can improve your business by using social networks. In many cases, when a...
This is how property developers can ensure timely settlements
Below are the top lessons I learnt from running residential Settlement Programs for property developers. Read on for my five tips to...
As a customer, all I want to know is "what can it do for me?"
Marketing any product or service has become so easy in the current day and age with the help of numerous platforms Print, TV,...
The 6 keys of a successful communications campaign
Communication is at the core of any business. Whether it’s used to inform your clients of a new product or to generate attendees for an...
2017 Marketing Goals
A new year is the perfect time to target new goals and to improve your work. At Sierra Marketing, we believe that the following 5 main...
5 Reasons to Bet on Content Marketing
Consumers are tired of ads, and tired of being saturated with meaningless images that clutter their visual environment. But without ads,...
