People are the most important and valuable resources of a company. However, depending on the company, employees can provide a completely different level of work. This is due to the overall team spirit and the motivation that their manager gives them. The importance of creating and maintaining a spirit of enthusiasm amongst employees is dramatic and any smart leader should take this into account. At our core, we are a company composed of people, so we feel passionate about this subject and provide the following tips on team motivation. 1. Communicate with your staff Communication is the key to involve people in the company and increase their motivation to do their best. Speaking to your team
Email Marketing is a way to reach customers and prospects through direct electronic mail. Unlike spam, it allows you to contact only people interested in your product or service. The information is sent out to a selective list of contacts, called a database. Often, this is a list of people who have subscribed to your newsletter or company updates, or it could also be a list of people who may have never heard of your business or considered your products, but who are interested in your business’ area of expertise. Read on to discover why this advertising method is so popular and used by so many companies. 1. Time saving Email Marketing has the huge benefit of offering the possibility to use t
2016 was a revolutionary year for marketers embracing video marketing, as more and more small businesses discovered its power and embraced its benefits. The reason for this popularity is that videos are becoming cheaper to produce and easier to distribute through channels such as YouTube and Vimeo, as well as social platforms like Facebook, Instagram, LinkedIn and Twitter. The video marketing trend has progressed rapidly and many people are using this profitable marketing tool for many reasons. Read on to discover the benefits of video marketing. 1. Increasing user attention As competition for consumer attention on social media increases, it can result in the disengagement of potential prosp
