Artificial intelligence (AI), what is it? The technology used by many industries is raging at the moment and has been for several years. Also referred to as the 4th industrial revolution, AI reforms our jobs and consumers’ behaviour. In the world of marketing, artificial intelligence holds a crucial position. It can enable your business to save time and encourages productivity. The information it provides businesses allows marketers to create and implement a better and more relevant strategy for your company. But, how exactly should you implement artificial intelligence into your business to make the most of it? #1 Get to know your customers better Artificial intelligence is one of the most
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