
How is Social Media influencing Consumers Purchasing Decisions?
What started as a way to connect families and friends online has evolved into a way to connect brands with consumers. With the growing number of new platforms of interactions, the world has entered a new social revolution that has altered the way we interact online. The ability to have access to millions of users in a single location is so powerful, nowadays, social media is a must for any organisations marketing plan and for good reason. With 74% of users turning to social m