When starting a new year, many digital marketing strategy teams feel the same pressure: more channels, more tools, more content… which doesn’t always translate to more impact.  With growing expectations to “do it all,” teams often find themselves stretched thin, juggling platforms, chasing trends, and producing content at a faster pace without a clear strategy behind it. The result is often burnout, inconsistent messaging, and efforts that look busy on the surface but fail to

Entering 2026, many business leaders are asking the same question: How do we plan marketing that actually drives results, instead of simply ‘doing marketing’? After a year of shifting priorities, budget pressures, and evolving customer expectations, your marketing strategy requires updates to realign with your business objectives. A strong marketing strategy doesn’t need to be complex (quite the opposite). It needs to be intentional, include strong measurable KPIs, and be ali

As we step into 2026 , we take time to pause, reflect, and reset for what’s next. 2025 brought new technologies and rapid change, and with that, valuable business and marketing lessons that continue to shape how we think, work, and deliver impact. We asked some of our team members to share their 2025 learnings and advice as we start the year. Here’s what they had to say: Top Marketing Lessons from 2025 Marion DB  - Sierra Marketing Founder and Strategy Director For Marion, 20