With digital marketing evolving, videos have become increasing popular to become one of the most in-demand forms of marketing. According...

When implementing a marketing strategy, you want it to be as efficient as possible. This is the reason why you have to look at your...

With the younger generations switching to social media to gather their information, the traditional consumer buying process is changing....

People are the most important and valuable resources of a company. However, depending on the company, employees can provide a completely...

Email Marketing is a way to reach customers and prospects through direct electronic mail. Unlike spam, it allows you to contact only...

2016 was a revolutionary year for marketers embracing video marketing, as more and more small businesses discovered its power and...

Communication is at the core of any business. Whether it’s used to inform your clients of a new product or to generate attendees for an...

Today, building and maintaining a solid relationship with your customers is more important than ever. Due to the large number of...

For many of people, the notion of digital marketing can be quite confusing. In order to simplify its understanding, online marketing can...

A new year is the perfect time to target new goals and to improve your work. At Sierra Marketing, we believe that the following 5 main...