2024 Highlights | Part 1: Celebrating Some of Our Long-Term Partnerships
Two months into 2025, we are reflecting on some of the milestones we’ve achieved together with our clients and partners in 2024. Each collaboration has been a unique journey—filled with opportunities to innovate, grow, and make an impact. Whether it was helping brands redefine their identity, enhancing digital strategies, or driving business growth, we’ve loved working on a variety of projects supporting diverse and inspiring organisations.
This year, we’d like to share about some of our longer-term clients and showcase the collective progress we’ve made in 2024 that will undoubtedly inspire what’s to come in 2025.
Here it goes…
Landart
Landart is a luxury residential design and construction multidisciplinary studio servicing high-end homeowners in Sydney and Byron Bay.
Over the past year, we’ve worked closely with the Landart Director to strenghten Landart’s brand positioning and support the development of the company’s marketing function
 | “I have had the pleasure of working with Sierra marketing for the last 1.5 years. When I met Marion she promised me many things, all of which she delivered on. I have found Sierra to be highly professional, clear in their communications, deliver on proposed timings of projects as well as all agreed outcomes/deliverables. I would highly recommend Marion and her team!” Matt LEACY, Landart Director |
The Challenge
How can Landart develop a strong brand positioning that makes it the first choice for premium interior and exterior design and construction services?
Our Approach
We are working as an extension of the Landart Team to provide marketing services that strengthen Landart’s brand positioning and support the business growth, focusing on:
The Landart Brand | Establishing the Landart brand identity and strengthening the brand positioning with a view to build the business reputation, drive leads generation, develop a preference and advocacy.
The Promotion of Landart | Understanding the customer journey with Landart and developing a relevant go-to-market strategy to create a positive connection with the target audience at every step of their journey.
Hero Deliverable of 2024
Promotion Strategy
Key Supporting Deliverables of 2024
Stakeholder Engagement
Brand Strategy
We’re starting 2025 managing some of the implementation of Landart’s Promotion Strategy, including SEO, SEM and Paid Media, website management, some content production, and email marketing, in collaboration with Anna Social for social media and Original Spin for PR, whilst continuing as Landart’s Marketing Advisor.
 | “Being involved in this project from the very beginning and working on Landart’s brand and promotion strategies has been an incredibly rewarding journey. It’s been inspiring to help (re)shape and promote a brand with such a beautiful story, where each team member is deeply passionate about luxury design and construction and genuinely dedicated to their customers’ well-being. I’m excited to see more of our strategies come to life in 2025 and to explore new opportunities to further elevate Landart’s presence in Sydney and Byron Bay.” Manon, Digital Marketing Manager at Sierra Marketing. |
KB Seafood Co
KB Seafood Co is one of Australia’s largest seafood companies operating at all levels of the supply chain including; catching, processing, manufacturing, importing, exporting and wholesaling.
KB Seafood Co’s marketing team, led by their CEO and Marketing Manager, has been collaborating with us to build their new consolidated brand for the foodservice industry, Blue Wave, and to strengthen their corporate brand - KB Seafood Co - and end-user brands.
 | “We have had an incredible experience working with the Sierra Marketing team so far. They are very professional, organised and thorough. Looking forward to continuing our work with the team now and in the future!” Connie PAPAFOTIOU, Marketing Manager at KB Seafood Co |
The Challenge
How can KB Seafood Co’s marketing function expand to continue to strengthen the brand’s positioning and help to generate more demand for KB Seafood Co’s products to support the business’ profitability and growth?
Our Approach
We are coaching and advising KB Seafood Co’s marketing manager to implement new marketing initiatives that will help KB Seafood Co enhance its marketing activities, with a focus on:
The Blue Wave Brand | To provide total clarity on the direction of the Blue Wave brand, and the confidence to go to market in an impactful, consistent and effective manner.
The KB Seafood Co Brand | To build a strong corporate brand and associated end-user brands, and establish consistency across all brand touch points.
Hero Deliverable of 2024
Marketing Advisor
Key Supporting Deliverables of 2024
Blue Wave Brand Strategy
Blue Wave Marketing Plan
Blue Wave Social Media Plan
Blue Wave Email Marketing Plan
KB Seafood Co Brand Strategy
KB Seafood Co Content Plan
Content Production for the websites
To date, we are still supporting the production of marketing strategies and plans, producing content, and acting as KB Seafood Co’s Marketing Advisor.
 | “Seeing such a well-established and high-performing organisation always striving to learn, grow and do better in all aspects of their business, daring to venture into uncharted waters with some of our marketing and communication recommendations, and seeing the impact of our collaboration on the business and on the team’s engagement and enthusiasm to achieve the business vision has been a big highlight of our work in 2024.” Marion DB, Strategy Director at Sierra Marketing |
Water Polo NSW
Water Polo NSW (WPNSW) is a not-for-profit organisation promoting water polo across NSW.
We have worked with the WPNSW’s team including the CEOs, president and marketing staff, for over three years, delivering ad hoc marketing activities when needed.
 | “The Sierra team seamlessly integrates with ours, providing the support we need exactly when we need it. Their expertise and flexibility have helped us elevate our marketing and communications efforts to connect communities through water polo." Lucy WARHURST, WPNSW’s CEO |
The Challenge
How can WPNSW deliver high performing communications?
Our Approach
We are working as an extension of the WPNSW team to help them scale their marketing operations and provide marketing support to strengthen WPNSW’s marketing activities and online presence.
Key Deliverables of 2024
Content Production Water Polo NSW Articles
Email Marketing Management
Social Media Management
 | “Being involved with WPNSW has been a great experience. Interviewing key figures in the sport gave us a real insight into the passion and dedication driving water polo in NSW. Our role is about providing support when it’s needed—helping to shape their messaging, create engaging content, and ensure their stories reach the right audience. The collaboration has been smooth, and we’ve built a great working relationship that makes the work both enjoyable and impactful.” Gary, Marketing Manager at Sierra Marketing. |
Breakthru College
Breakthru College is an educational institution based in Australia, offering courses within aged care, disability, and mental health for those wanting to start a new career in community services.
Breakthru College’s Marketing Manager and National Training Manager have been collaborating with us over a period of six months to strengthen their brand positioning and support Breakthru College’s business growth
 | ”We engaged Sierra Marketing to strengthen our brand positioning and drive B2B sales growth. Their strategic insights were exceptional—providing clear, actionable steps that aligned with our business goals. The team demonstrated deep expertise in B2B marketing, delivering a tailored approach that enhanced our online presence and sales strategy. Their professionalism, attention to detail, and commitment to results made a significant impact. Highly recommend Sierra Marketing for businesses looking to refine their brand and accelerate growth.” Isabelle DURKIN, National Training Manager at Breakthru College |
The Challenge
How can Breakthru College drive sustainable business growth?
Our Approach
We developed a direct outreach strategy and actionable plan supported by an engaging email marketing plan, a strong website presence and user experience to support the business growth and strengthen Breakthru College’s brand positioning.
Hero Deliverables of 2024
Direct Outreach Strategy and Plan
Email Marketing Plan
Key Supporting Deliverables of 2024
Website review and recommendations
Content Production
| ”It’s extremely rewarding to see the client actively implementing our direct outreach strategy and plan and email marketing plan, being 100% involved and leveraging the work we did together. Seeing the impact of our collaboration and how it supports Breakthru College’s growth and brand positioning makes us proud. I’m very excited for what’s ahead for Breakthru College and will be keeping an attentive eye on their communications in 2025.” Manon, Digital Marketing Manager at Sierra Marketing |
As we look back on 2024, we are reminded of the powerful impact that targeted strategies, creative solutions, and strong relationships can have. Each project is an opportunity to share, grow, and deliver meaningful results.
To our clients and partners, thank you for your trust and collaboration throughout 2024. Your continued support inspires us to push boundaries and always deliver more and better!
Now, as we embrace the possibilities of 2025, we’re ready to build on our past successes and lessons, and take on new challenges! Whether you’re looking to enhance your brand, strengthen your market positioning, penetrate new markets, rethink your approach to marketing or simply strengthen your marketing function, we are here to help you succeed!
Let’s make 2025 extraordinary together!
And stay tuned for part 2 of our 2024 highlights!
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