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Video Marketing: a strategic tool to attract new customers

July 3, 2018

In the ever-changing world we live in, it is critical to find new ways to make your products or services stand out, especially in a crowd of marketers all seeking attention. While video marketing isn’t new, it has definitely been proving to be a powerful and effective part of marketing strategy over the past few years. Implementing new marketing strategies that would catch the public’s eye is crucial to ensure a business’ sustainability and Video Marketing is one strategic tool that seems to be delivering. 

 

 

Videos are engaging 

 

The use of videos to promote your business can thoroughly improve your online brand’s awareness. Due to their hectic schedules, people would often rather watch a two-minute video than take 15 minutes to read the same information. According to Wyzowl statistics, out of the businesses that started using video marketing, 82% of them consider it as an important part of their strategy, and 83% believe that it gives them a good ROI. Not only is video marketing successfully used by an increasing amount of businesses, video is also one of the most versatile and profitable digital marketing tools out there. Its efficiency is significantly growing and has consistently been reaching higher rates of engagement over the past couple of years. 

 

Video marketing can also allow you to increase the time spent by visitors on your website. The fact that people will stay longer on the website watching the video(s) will signal search engines that your site has good content. According to the website Moovly, a business is 53 times more likely show up first on Google if it has videos on its website. Additionally, now that YouTube is owned by Google, there has been a significant increase in how much videos can affect your search engine rank.

 

According to the website Medium, vision is our most dominant sense. So, if we think about it, the effectiveness of videos is not that surprising. If already pictures can help boost engagement, imagine what moving pictures can do to your business. 

 

For many businesses, Video Marketing is one of the strongest part of their digital content strategy. Including videos on your website’s landing page can influence the viewers’ behaviourand persuade them to buy your product or service, as opposed to simply reading the same information. Further, videos can serve as tutorials or testimonials, enabling the potential customer to learn more about the brand and its offerings.

 

 

Videos build trust and boost sales

 

Video marketing can also foster trust. This is particularly useful for new products and to reassure consumers that might be skeptical about online shopping because they fear fraud and cheating. By watching a video about the product, consumers are more likely to feel engaged, giving them more confidence to purchase the product online. 

 

Video is also the perfect way to create a personality for your company and your brand, enabling you to connect with your viewers and earn their trust. The more videos you have to help inform your customers about your products or services, the more they will trust you and your business, which will more likely translate into sales.

 

When launching a new product or service, creating a video to show how it works is very useful. Usually, people tend to better understand a product’s functionality when verbally and visually explained; and if your service is complex to explain with text, making a video going through each of its features can be even more effective. Animation has the ability to bring ideas and concepts to life that no text can. 

 

 

To sum up, video marketing accomplishes all the work that traditional marketing does, and it also has the ability to amplify the impact of your marketing strategy. Videos are extremely easy to spread on the internet and they are changing the way people do business. Video content has been proving to help increase customer engagement and brand loyalty, as well as providing greater customer experience. And with technology improving significantly, the use of video in marketing is only going to increase, so don’t be left behind!

 

Making a professional video doesn’t necessarily require a big budget. However, you might find interesting and valuable to get professional assistance. So, if you consider using video marketing for your business, get in touch with us!

 

Now you might ask yourself, why I am writing this rather than putting it on a video? Fair question. Find out why here!

 

 

 

Clara Dantin

Clara is a Marketing Assistant at Sierra Marketing.

Passionate about writing, Clara loves to work on content production and particularly enjoys working in an agency for the variety of topics she gets to research and write about. 

 

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