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Three smart reasons to implement video marketing

With digital marketing evolving, videos have become increasing popular to become one of the most in-demand forms of marketing. According to Forbes magazine, videos are projected to claim more than 80% of all web traffic by 2019.

Further, thanks to affordable video cameras, smartphones and user-friendly software, it is no longer entirely necessary for you to hire a professional firm to produce videos these days. Consequently, video marketing has seen rapid growth, which is likely to continue.

1. Personalised videos bring the audience into your story

Personalisation has been trending in digital marketing and it will continue to do so for the next few years. Brands are moving away from direct advertising, and into original video content, aiming to engage and educate their audience rather than just sell to them.

What personalised videos can bring to your business is a sense of trust, which is the foundation of conversions and sales. They can provide interesting and useful information to viewers and build a sustainable relationship with your potential customers. Some customers are still concerned about purchasing products online for the fear of being cheated, but effective video marketing can present your products and services in a conversational and interactive form.

2. Videos boost conversion and sales

Videos have the potential to lead directly to sales. Adding a video to your marketing emails can boost click-through rates by 200-300%. This is also supported by the fact that 90% of customers claim that product videos help them make purchase decisions.

Additionally, if the word ‘video’ is contained in the subject line of an email, the open rate of the emails will increase by 19%, along with a surge in the click-through rate by 65% and a reduction in unsubscribes by 26%!

If you take a closer look, the above results are not even that surprising. After all, our most dominant sense is vision, as most information transmitted to our brain is visual. So, if image based media can boost engagement already, moving pictures can achieve even more with more information within it. The extra time the potential customers spend on your site gives you more opportunity to convey your desired messages via your site’s content.

3. Videos can vastly improve your SEO

The other secret to share with you is that Google loves videos. Did you know that over 70% of search results on Google include video? This makes video one of the most searchable forms of content on the internet. Further, YouTube is the second biggest search engine after Google, which means updating your company videos is a must.

To help search engines find your videos more easily, you can label them with keywords, just like you would with images. It’s also important to name your video with a title that you would want people to see, as many websites do actually display the video title. So, instead of a generic video138.mp4, call it something memorable.

In addition to keywords, other factors to help spread the news of your video include syndication, link building and continuing social sharing. As videos becoming more popular, more natural links would start to appear across different online platforms, and thus bring more natural SEO to your sites.

So you can see that although you don’t necessarily need to pay for a professional video, it is likely that you will need professional assistance to get the most out of it! If you’re ready to embrace video, get in touch with us today.


Cassie Zhou

Cassie is a Junior Marketing Assistant at Sierra Marketing. Cassie is passionate about conducting market research and delivering excellent customer service. Joining the Sierra team has enabled Cassie to work on varied aspects of marketing including social media, market research, content marketing and digital marketing.

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