Instagram’s 2025 updates: New Features You Can’t Ignore
If you're not on Instagram yet, you’re damaging your business! Instagram’s new updates are changing the game, making it even easier to reach the right audiences and boost engagement.
Within 2025’s digital landscape, Instagram remains a pivotal social media platform for both B2C and B2B businesses, becoming a space to build your brand, engage with your customers and ultimately generate sales.
Instagram shifted from a focus on B2C businesses to an increasingly fluid platform that encourages B2B businesses to showcase their expertise and collaborate with other businesses. Whether you are a small business owner looking to grow your community or a larger business aiming to establish leadership, Instagram’s new features are designed to help your business reach and connect with the right people in more effective ways.
But…. What is new? And how can you help your business make the most of Instagram’s new features?
Let’s break it down….
Who is actually on Instagram? To understand your audience:
As the platform itself is evolving so is its audiences and how it’s being used in 2025. The platform is more than a social network but is a hub for individuals and businesses to connect, share, shop and discover.
Whilst Instagram is still packed with individual users scrolling for entertainment, businesses have taken a much stronger presence with over 200 million businesses actively connected. Brands are competing online harder than ever for audience attention.
Individuals are more intentional - not just passive scrollers but rather actively conversing, searching and shopping with brands that align with their interests. While everyone loves the gram, there is definitely a concentration in the age bracket of 18–34-year-olds – all the millennials and Gen Zers who grew up with the platform. The gender demographic is pretty evenly split worldwide, country to country this ratio varies - statistics according to Hootsuite!
Businesses are optimising their content strategies – moving beyond posting images, they’re integrating SEO-driven captions and reels as well as interactive stories to grab attention and drive conversations. This makes the business account more personal as individuals interact with individuals rather than a business front. In addition, the algorithm of the platform is prioritising this value-driven content which is pushing companies to refine their content strategies.
How are key updates affecting your posting?
What is working now?
To post or not to post? The time and day is the question.
Are hashtags dead? Are they worth using or hurting your business?
Stories VS posts... Which is best?
What to include in a post?
How is user behaviour shaping content trends in 2025?
Instagram: the next chapter
Instagram is constantly evolving and changing, to keep your business ahead is about adapting to these new trends and features and understanding user behaviours to ensure your content stays relevant and engaging to align with what your audience expects.
Follow us on Instagram for more tips in 2025!
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