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Startup Marketing Solution 

How can a little known, yet extremely masterful dessert creationist share her talents with the world?

Sierra’s solution was to create a voice and personality that not only invokes the talent of the woman behind the brand, but also articulates the essence of Melissa’s dessert creations, providing a platform for her social media and website presence.

With no previous online presence, Sierra was careful to ensure that MW Desserts website launched with consistent messaging that accurately portrayed Melissa Wong as a brand and not a baker. The site is friendly, inviting and, well, mouth-watering.

The product was there however the dessert and brand had yet to be shared with the world. Sierra utilised relevant social media platforms (ex. Facebook, Pinterest, Instagram) and created the content prior to releasing to her online audience.

Following the launch, Sierra created a clear and consistent posting schedule to ensure MW desserts remained topical and front of mind.


  • Brand name and tagline

  • Brand Design, Website design

  • Photo production


“Marion and the team were absolutely brilliant in helping me to develop my branding, an effective social media strategy and website.”

- Melissa Wong

Melissa Wong
Melissa Wong
Melissa Wong
Melissa Wong
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