KB SEAFOOD CO

KB Seafood Co is one of Australia’s largest seafood companies operating at all levels of the supply chain including; catching, processing, manufacturing, importing, exporting and wholesaling.

 

KB Seafood Co’s marketing team, led by their CEO and Marketing Manager, has been collaborating with us to build their new consolidated brand for the foodservice industry, Blue Wave, and to strengthen their corporate brand - KB Seafood Co - and end-user brands.

 

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“We have had an incredible experience working with the Sierra Marketing team so far. They are very professional, organised and thorough. Looking forward to continuing our work with the team now and in the future!”

Connie PAPAFOTIOU | Marketing Manager at KB Seafood Co

 

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The Challenge

 

How can KB Seafood Co’s marketing function expand to continue to strengthen the brand’s positioning and help to generate more demand for KB Seafood Co’s products to support the business’ profitability and growth?

 

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Our Approach

 

We are coaching and advising KB Seafood Co’s marketing manager to implement new marketing initiatives that will help KB Seafood Co enhance its marketing activities, with a focus on:

 

• The Blue Wave Brand | To provide total clarity on the direction of the Blue Wave brand, and the confidence to go to market in an impactful, consistent and effective manner.

 

• The KB Seafood Co Brand | To build a strong corporate brand and associated end-user brands, and establish consistency across all brand touch points.

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Hero Deliverable of 2024​

• Marketing Advisor

 

Key Supporting Deliverables of 2024

• Blue Wave Brand Strategy

• Blue Wave Marketing Plan

• Blue Wave Social Media Plan

• Blue Wave Email Marketing Plan 

• KB Seafood Co Brand Strategy

• KB Seafood Co Content Plan

• Content Production for the websites

 

To date, we are still supporting the production of marketing strategies and plans, producing content, and acting as KB Seafood Co’s Marketing Advisor.

 

 

“Seeing such a well-established and high-performing organisation always striving to learn, grow and do better in all aspects of their business, daring to venture into uncharted waters with some of our marketing and communication recommendations, and seeing the impact of our collaboration on the business and on the team’s engagement and enthusiasm to achieve the business vision has been a big highlight of our work in 2024.” 

Marion DB | Strategy Director at Sierra Marketing