When it comes to presenting facts, figures and statistics, infographics have grown to become one of the best mediums. Humans are highly visual individuals. Infographics are likely to be read 30% more than text with just plain copy. One of the main reasons for this is because the brain processes visuals 60,000 times faster than text, with over 65% of people retaining information easier if it’s paired with a relevant image. Here are a few reasons why every company should be using infographics as part of their communication material.
When you present information to an audience you want to make sure it’s in the most creative and engaging way possible. When going through the design process is important you don’t overload an infographic, you only want to include the most important figures and minimal amounts of written content. You want your data to flow, making the graphic easily viewable. Creating well-designed infographics can bring information to life.
There are a number of different designs of infographics. Longform static scrolling formats are one of the most used designs. These allow you to visually explain your points, products and services. One of the most important elements to consider for long-form graphics is to not go overboard with information. The longer the graphic the narrower it will appear on social media, affecting viewing quality and engagement.
Including motion and animations will allow you to explain systems and processes giving you complete control. One way to help make your viewing experience better is through sectioning your infographic out with shapes, colours, lines or numbers making it easily readable.
If you’re looking to try something a bit more innovative, why not turn your infographic data into a short video? Converting information into an interactive source allows you to bring your data and branding to life. Video is growing at an exceptional rate. 43% of B2C marketers say a pre-produced video is the most successful type of content for marketing purposes, with 62% of B2B marketers have rating video as an effective content marketing tactic.
Brand Reach and Awareness
Infographics are a great way to reach your audience. With their capacity to be shared on social media, they have the potential to develop significant traction and have a much higher chance of going viral compared to ordinary text. This is substantially down to the fact, online publishing provides a global platform, reaching an audience all around the world. Another way to reach your audience is through an embed code. This means that when another website or blog uses your infographic the code automatically backlinks to your website allowing you to increase your traffic.
Infographics are the perfect communications tool to help increase brand awareness. A well-designed infographic can be viewed and used globally. Including company information like a logo, web address or even an email and embedding these can create a powerful means of building brand awareness that not only tells, but also shows off the company brand.
Google algorithms change constantly, making certain SEO techniques harder to use. Due to their natural input of SEO and link building, infographics help drive traffic to your webpage, increasing your page ranking. Link generation may not boost your ranking as much as it used to, but infographics drive qualified traffic to your site which will help raise its position. Publishers who use infographics grow traffic 12 per cent faster than those who don’t.
Infographics should be included in any inbound content marketing strategy. Using compelling facts, statistics and data whilst being aesthetically pleasing, they can make a positive addition to your communication tools and help you meet your overall objectives.