If you’re looking to get started in email marketing, or are currently communicating with your customers via email and want to make sure your efforts are worth it, take a look at my top email marketing tips.
Segmentation
When sending an email, make sure you’re sending it...
Every business needs to be aware that during the holidays, consumers are overwhelmed with the amount of messages that are thrown their way. How does a business stand out when all the messages are holiday related? Marketing plans need to be strategic and exceptionally c...
One of the things that we always recommend to our clients is to have an active blog. Regardless of what industry sector you or your business operates in, a blog is beneficial. You’ve probably heard that a blog and actively blogging is a good idea, but why?
Email Marketing is a way to reach customers and prospects through direct electronic mail. Unlike spam, it allows you to contact only people interested in your product or service. The information is sent out to a selective list of contacts, called a database. Often, th...
