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ARTICLES

October 28, 2019

Artificial intelligence (AI), what is it? The technology used by many industries is raging at the moment and has been for several years. Also referred to as the 4th industrial revolution, AI reforms our jobs and consumers’ behaviour.

In the world of marketing, artificia...

September 10, 2019

When you think of a reputation, it can take you back to high-school. The endless pursuit of trying to please everyone by looking, acting, thinking and speaking a certain way, all so that you can be accepted and ultimately, fit in. For brands and businesses, it can feel...

July 3, 2018

In the ever-changing world we live in, it is critical to find new ways to make your products or services stand out, especially in a crowd of marketers all seeking attention. While video marketing isn’t new, it has definitely been proving to be a powerful and effective...

February 5, 2018

If you’re looking to get started in email marketing, or are currently communicating with your customers via email and want to make sure your efforts are worth it, take a look at my top email marketing tips.

Segmentation

When sending an email, make sure you’re sending it...

November 30, 2017

Every business needs to be aware that during the holidays, consumers are overwhelmed with the amount of messages that are thrown their way. How does a business stand out when all the messages are holiday related? Marketing plans need to be strategic and exceptionally c...

September 5, 2017

Marketing any product or service has become so easy in the current day and age with the help of numerous platforms Print, TV, Telemarketing, Online etc and especially with the help of Online Marketing platforms i.e. Social Media, Email, Search Engine (SEO) and Mobile M...

You probably already know that nowadays, content marketing is the key to an effective marketing strategy. Indeed, accurate and interesting content adds value to your website and helps you get found on search engine but even more important, it has the power to generate...

June 29, 2017

In the world of marketing, seeding is a really useful way to spread your content and ensure it is seen by the largest group of people. It is the process of acquiring a large audience via social sharing and by ‘seeding’ the campaign properly, the right type of audience...

April 4, 2017

With the younger generations switching to social media to gather their information, the traditional consumer buying process is changing. This new consumer behaviour is heavily influenced by fellow consumers, as opposed to the old fashioned advertising means, such as pr...

March 28, 2017

Email Marketing is a way to reach customers and prospects through direct electronic mail. Unlike spam, it allows you to contact only people interested in your product or service.  The information is sent out to a selective list of contacts, called a database. Often, th...

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