When you think of a reputation, it can take you back to high-school. The endless pursuit of trying to please everyone by looking, acting, thinking and speaking a certain way, all so that you can be accepted and ultimately, fit in. For brands and businesses, it can feel...
If you’re looking to get started in email marketing, or are currently communicating with your customers via email and want to make sure your efforts are worth it, take a look at my top email marketing tips.
Segmentation
When sending an email, make sure you’re sending it...
One of the things that we always recommend to our clients is to have an active blog. Regardless of what industry sector you or your business operates in, a blog is beneficial. You’ve probably heard that a blog and actively blogging is a good idea, but why?
You probably already know that nowadays, content marketing is the key to an effective marketing strategy. Indeed, accurate and interesting content adds value to your website and helps you get found on search engine but even more important, it has the power to generate...
Content marketing is more than advertising, it is about getting your business known and understood. No matter how advanced marketing technology and social media is, great content is still the king for any marketing strategy, especially when it comes to Search Engine Op...
2016 was a revolutionary year for marketers embracing video marketing, as more and more small businesses discovered its power and embraced its benefits. The reason for this popularity is that videos are becoming cheaper to produce and easier to distribute through chann...
