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ARTICLES

September 10, 2019

When you think of a reputation, it can take you back to high-school. The endless pursuit of trying to please everyone by looking, acting, thinking and speaking a certain way, all so that you can be accepted and ultimately, fit in. For brands and businesses, it can feel...

February 5, 2018

If you’re looking to get started in email marketing, or are currently communicating with your customers via email and want to make sure your efforts are worth it, take a look at my top email marketing tips.

Segmentation

When sending an email, make sure you’re sending it...

August 8, 2017

One of the things that we always recommend to our clients is to have an active blog. Regardless of what industry sector you or your business operates in, a blog is beneficial. You’ve probably heard that a blog and actively blogging is a good idea, but why?

SEO

Search Eng...

You probably already know that nowadays, content marketing is the key to an effective marketing strategy. Indeed, accurate and interesting content adds value to your website and helps you get found on search engine but even more important, it has the power to generate...

June 20, 2017

Content marketing is more than advertising, it is about getting your business known and understood. No matter how advanced marketing technology and social media is, great content is still the king for any marketing strategy, especially when it comes to Search Engine Op...

March 24, 2017

2016 was a revolutionary year for marketers embracing video marketing, as more and more small businesses discovered its power and embraced its benefits. The reason for this popularity is that videos are becoming cheaper to produce and easier to distribute through chann...

February 7, 2017

For many of people, the notion of digital marketing can be quite confusing.

In order to simplify its understanding, online marketing can be divided in five sections all connected to each other.

1. Content marketing

It’s no coincidence that this is the first on our list of...

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