With digital marketing evolving, videos have become increasing popular to become one of the most in-demand forms of marketing. According to Forbes magazine, videos are projected to claim more than 80% of all web traffic by 2019.

Further, thanks to affordable video camer...

When implementing a marketing strategy, you want it to be as efficient as possible. This is the reason why you have to look at your return on investment (ROI), that is to say, what you earn compared to what you spend. In marketing, and especially when it comes to socia...

Today, building and maintaining a solid relationship with your customers is more important than ever. Due to the large number of companies present on the market and the strong competition, consumers are more demanding and less brand loyal. With so much choice, there’s...

For many of people, the notion of digital marketing can be quite confusing.

In order to simplify its understanding, online marketing can be divided in five sections all connected to each other.

1. Content marketing

It’s no coincidence that this is the first on our list of...